MKS INSIGHTS

Read the theoretical and practical knowledge of MKS Marketing Consulting's
Chief Brand Strategist on Branding your Business.

What's in store for 2021?

by: MKS Marketing Consulting, Chief Brand Strategist

Call it changing of the guard, but in 2021 onward, much of the pocket power will be fueled by the Millennial and the Gen Z. How exactly do these generations think and buy in a COVID- 19 environment?

Post- ECQ sentiment says with or without COVID strong brands will survive

by: MKS Marketing Consulting, Chief Brand Strategist

Pre-COVID or post-ECQ pandemic, the correct way of branding products and services remain an important business strategy and must be sustained. Pulling in consumers to fuel business and branding, pandemic or not, almost always has strong leadership,

New Consumer Segments emerge from pandemic

by: MKS Marketing Consulting, Chief Brand Strategist

The world pandemic has changed the economic landscape, dividing consumers into two segments—the first with sustained income or savings and second, those with little or less disposable income.

Branded life of the super rich

by: MKS Marketing Consulting, Chief Brand Strategist

Innovation tickles the wealthy's fancy while the 'others' go for functionality.

Branding across 5 generations of consumers

by: MKS Marketing Consulting, Chief Brand Strategist

Each generation is shaped by needs and wants that may be common or distinct from other generations, making marketing commodity products and services tougher and more complicated.

Branding is no game of chance

by: MKS Marketing Consulting, Chief Brand Strategist

Today, time is not on the side of the business owner. With globalization, hyper- competition and the cost of building brands, making costly mistakes is not something owners would like to get themselves into.

Time to give your brand a check up!

by: MKS Marketing Consulting, Chief Brand Strategist

A healthy brand's topline tends to rise consistently year after year, even performing above the industry. The brand audit will reflect how consumers perceive and relate to the brand.

What's in the brand name? More than you think.

by: MKS Marketing Consulting, Chief Brand Strategist

More often than not, the term "brand" is used incorrectly. Indeed, it is wrong to believe that just because a product/ service has a name, it is already a brand.